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Publishing and Selling on Amazon

Are you an independent author just starting out, a publisher with limited facilities or with a new, unknown author, or are you a book collector selling off your collection? We have answers for you, even if you have a great start on a book, but haven’t finished writing it yet.

Learn how to publish your book

  • Kindle Direct Publishing for publishing eBooks (also known as digital books)
  • CreateSpace for publishing print books
  • ACX, the Audiobook Creation Exchange, for producing your books in audio format

Learn how to sell books on or through Amazon

If you’re an author, an Author Central Account can help market your books no matter which program you choose. After you’ve started selling your book, make sure you create an Author Central Account and add your profile, including blog feeds and upcoming events, plus editorial reviews of your books and other details. The information you add to your Author Central Account appears on Amazon.com. You can spend your energy writing the next book, rather than spending it on self-promotion.

Find help writing your book

Which program is best for you?

Are you just starting out as an author and don’t yet have a publisher?
Are you an author or publisher who wants to publish content on Amazon.com?

We recommend CreateSpace and Kindle Direct Publishing: two really helpful programs from Amazon.
  • CreateSpace offers free, do-it-yourself tools, plus affordable professional services to self-publish your work as a printed book, and make it available to thousands of retail and wholesale outlets across the U.S., including Amazon.com. Read more about CreateSpace.
  • Kindle Direct Publishing helps you self-publish your book as an eBook for sale in the Kindle store. And it’s free. Read more about Kindle Direct Publishing.

Are you an established author with a publisher, but want your book available as an eBook?

We recommend Kindle Direct Publishing. Kindle Direct Publishing is a free program that helps you self-publish your book as an eBook. It also offers royalty programs for purchase of your book on Kindle devices and Kindle apps for iPad, iPhone, iPod touch, PC, Mac, Blackberry, and Android-based devices.

Do you want your book to become an audiobook?

First, confirm that you hold the audio rights to your book.

Then, we recommend the Audiobook Creation Exchange, ACX, where you can bring your book to life in audio; earn royalties up to 90%; and distribute your book through Audible.com, Amazon.com, iTunes and more. Plus, earn bonus payments when your audiobook drives new Audible members.

Are you an author and small publisher interested in selling your books on Amazon.com?

We recommend either Selling on Amazon + Fulfillment by Amazon or Amazon Advantage. The choice depends on how involved you want to be with the sale of your books.
  • If you want to manage buyer orders and feedback, Selling on Amazon is for you. If you want to handle the packing and shipping yourself, you don’t have to include Fulfillment by Amazon.
  • If you want Amazon to take care of the whole thing, Amazon Advantage is the answer. Advantage also offers lots of helpful advice for marketing your books and driving customers to purchase your items online. Advantage includes 24-hour online access to your sales and inventory information and automatic monthly payments.

Are you an author no longer affiliated with a publisher and have remainders of your book that you want to sell?

We recommend Selling on Amazon. Even if you don’t have many remainders, Selling on Amazon can get the ones you have in front of millions of prospective buyers and you pay no monthly subscription or membership fee.

Are you an author no longer affiliated with a publisher and your supply of books has run out?

We recommend CreateSpace. CreateSpace’s print-on-demand technology, which manufactures books to meet customer demand, means your book is never out of stock. Their free tools and affordable services make it easy to get started again, plus you can make your book available to thousands of retail and wholesale outlets across the U.S., including Amazon.com. Low-cost copies and no minimums on print runs, too! (Of course you’ll need the distribution rights to your book.)

Are you a publisher with a new author?

We suggest Amazon Advantage. Advantage provides an opportunity to market your author’s books to millions of customers. It also offers a proven means of distribution and order fulfillment for the author’s books. We keep the books in stock, so they’re always available, provide 24-hour access to sales and inventory information, and have automatic monthly payments. There’s also helpful advice for marketing your titles and driving customers to purchase your items online.

Comparing Amazon Advantage and Selling on Amazon

Selling on Amazon + Fulfillment by Amazon*
Amazon Advantage
  • You are the "seller of record" on the Amazon.com website. Products appear on the Amazon.com website as products sold by you. You maintain your name and brand, and can choose to sell other products if you want.
  • Amazon is the "seller of record." Products appear on the Amazon.com website as a product sold by Amazon.
  • For separate fees, you can store inventory in our warehouses and have us pack and ship for you. Or, if you elect not to include Fulfillment by Amazon, you can fulfill your own order.
  • There is no charge for storing inventory in our warehouses. Amazon handles the payments, wraps and ships the books, and takes care of customer service and returns for you.
  • If you include Fulfillment by Amazon, your books qualify for all of Amazon's shipping and customer services. Orders can be combined with other Amazon products, free Super Saver shipping and Amazon Prime™ are enabled. Amazon takes care of customer service and returns.
  • Your books qualify for all of Amazon's buyer shipping and customer services. Orders can be combined with other Amazon products, free Super Saver shipping and Amazon Prime™ are enabled, and Amazon takes care of customer service and returns.
  • You receive payment and feedback for your orders.
  • You do not need to maintain a selling account or to manage buyer orders or feedback.
  • Advantage products are available for purchase using the Amazon product page Buy Box, which allows buyers to add the item to their cart directly from the page.
* Fulfillment by Amazon is an optional feature

Amazon Advantage and Selling on Amazon + Fulfillment by Amazon

Amazon Advantage

Amazon Advantage works like a consignment store. Your books appear on Amazon.com as a product sold by Amazon. You don’t need to fill your garage with copies of your books waiting to be sold, and when you make a sale, you don’t have to wrap and ship the book. Amazon Advantage does it. Books you sell on Amazon.com through Amazon Advantage are eligible for FREE Super Saver Shipping and two-day shipping through Amazon Prime™.

How does it work? We’ll place orders with you for copies of your books based on customer demand and you send us the copies. We store them in our fulfillment centers, and when a book is sold, we handle the payments, wrap and ship the books, and take care of customer service and returns for you. We pay you monthly for the books we sell. Naturally, there are requirements. Learn all about Amazon Advantage.

Amazon Advantage is not intended for resellers or sellers of used books. If this is your situation, instead of Advantage, you should consider Selling on Amazon + Fulfillment by Amazon.

See how Amazon Advantage compares with Selling on Amazon.

Selling on Amazon + Fulfillment by Amazon

Like Amazon Advantage, when you use Selling on Amazon, you can promote and sell your books direct on Amazon.com and use the Amazon fulfillment network to store, package, ship, and service your orders. Unlike Amazon Advantage, Selling on Amazon is like having your own small store on Amazon.com. Your products are listed and appear on the Amazon.com website as sold by you. In other words, you are listed as the “seller of record” and receive payment and feedback for your orders, but without needing a merchant account.

You pay a commission on the sale price of the item and other selling fees (the commission for selling a book is a flat $1.20 plus 15% of the item cost). If you include Fulfillment by Amazon, there are also storage, packing, and shipping fees. Fees vary by the size, weight, and price of the item. For example, a 2 lb book that was priced over $25 would cost $1.80 for fulfillment and about $0.05 per month to store (storage fees vary by size).

You can choose to be a Pro Merchant for a $39.95 per month subscription fee or you can be an Individual Seller and pay $0.99 per item sold (with no monthly commitment). Learn more about Selling on Amazon.

See how Selling on Amazon compares with Amazon Advantage.

Self-Publishing

CreateSpace

CreateSpace is a fast and easy way to self-publish paperbacks. It also offers on-demand printing, eliminating the need for you to maintain inventory. CreateSpace offers authors:

  • No membership or set-up fees
  • A flexible royalty model
  • Community forums for resources and tips
  • A non-exclusive agreement allowing future publishing and distribution options
  • Free CreateSpace ISBN or UPC

For new authors, CreateSpace has a large Community of authors who are willing to answer questions and offer guidance. CreateSpace also offers affordable professional services for every step of the publishing process, from editing the text to laying it all out, plus publishing and marketing services. There’s also a regularly updated list of resources, including blogs, webinars, and articles designed to help both new and experienced authors. Once your book is ready, there’s a CreateSpace Print On-Demand program.

Get a free consultation from CreateSpace or take a look at the great things CreateSpace offers authors.

Kindle Direct Publishing

Kindle Direct Publishing is a free program that helps authors self-publish their book as eBooks. It also offers royalty programs for purchase of the books on Kindle devices and Kindle apps for iPad, iPhone, iPod touch, PC, Mac, Blackberry, and Android-based devices. To use Kindle Direct Publishing, you must have the electronic rights to the book.

If you have questions about publishing with Kindle Direct Publishing, please visit their Help pages. The also have a Community of authors ready and willing to help you.

Books self-published through KDP can participate in the 70% royalty program. Authors can self-publish books in English, German, French, Spanish, Portuguese, and Italian, and specify pricing in US Dollars or Pounds Sterling.